Patellis said the company has support implemented on its side, but is waiting for Google to release official third-party support to the public. Missing from that list is Roku, which Patellis said uses proprietary implementation of its technology, and Google’s Chromecast. ‘That equates to a total global of about 800 million devices that we can take over,’ Patellis said. Patellis said iMediaShare is able to work on over 7,500 models of smart TVs, Blu-ray players, net-top boxes and gaming consoles ‘ including Apple TV, Xbox 360 and Sony’s Playstation 3. iMediaShare doesn’t require its own device, which is convenient as home entertainment centers are becoming increasingly more cluttered with devices, dongles, players and DVRs, and lots of wires. To be clear, the TV does need to be connected to the Internet, so it either must be a smart TV or the viewer must already have an OTT device. ‘Nothing has to be installed on the TV, no hardware, no cables, no adaptors, no software, no mobile apps on the TV,’ Patellis said. IMediaShare doesn’t require an additional net-top box or TV dongle to work. Patellis also mentioned that iMediaShare has some of the highest user ratings among ‘stream-to-the-TV’ apps, such as Twonky. ‘We continue to add about 20,000 installations a day,’ he said. Patellis said the app already has a 7 million strong installation base, and the app boasts of 1.5 million active users ‘ defined as those who use the app twice a week or more. The app is free for iOS and Android devices. The iMediaShare app enables viewers to browse videos from a variety of Web and subscription-based sources, and stream content to almost any TV connected to the home WiFi directly using the handheld device. ‘You have remote controls that are hard to navigate through content, find content, and then when you’re using a remote control app it takes up the whole screen,’ Patellis said. This is true for both regular ‘analog’ remotes with up, down, left, right, and the remote control apps that are available to download on smartphones and tablets. ‘What we’ve seen on connected TVs is that the user interface is always difficult to use with the remote,’ Michael Patellis, VP of business development at iMediaShare, told us. For the end user, however, it kind of feels the same: pick a video to watch on the tablet or smartphone, then select which screen on which to watch the video ‘ i.e. The app offers a solution similar to Google’s Chromecast or Apple’s Airplay ‘ though the mechanisms between the three are, of course, completely different. IMediaShare is an app that is available for iOS and Android tablets and phones that enables viewers to stream content to a connected TV set.
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